Ross Turnbull is an Associate Consultant at SM&W London, with 10+ years of experience in the AV industry. He has experience across a wide range of sectors including Corporate, Higher Education, Residential and Broadcast. At SM&W he provides design and project management services for an array of clients across the globe, focusing on requirements led design and user representation. His professional interests center on the growing applications of AI in AV, the accelerating convergence of traditional AV, Broadcast and IT, and the continual sustainability challenges facing the industry.