Sanj is an award winning multi-disciplined Digital Atelier with over twenty five years of experience within the music, fashion and luxury industries. London-based Sanj has been working within digital and technology since 1998. He has seen the cultural shift in human habit and behaviour as we all evolve into digital consumers. Some of his successes have been burgeoning, ground breaking and, more importantly, culturally relevant. Sanj started work in the Music Business developing an understanding of ecommerce and social trends within the web back in the late 90s. From there he started to help Digital Start Ups target Music Industry Professionals during the seismic shift of consumer habit evolution from physical products to digital. His exposure to luxury began when the Head of Music at Burberry approached him regarding the use of holographic technology for a show in Beijing back in 2011. Over 120 million viewers watched the show live. Since then, he has worked with some of the biggest brands in the world including BMW, Gucci, Charlotte Tilbury and Louis Vuitton. He has worked with many award-winning artists as well and has brokered some exciting initiatives. His most notable project so far being part of the team that delivered the 2Pac hologram at Coachella back in 2012. This initiative won Titanium at the Cannes Lions and broke Digital PR Records faster than anything before that feat. Tiger Heart is his agency where his specialty is working with technology to develop new digital experiences for the purpose of product launches, retail experiences and experiential events. We are still in the early stages of the 4th Industrial revolution particularly with the human captivation of generative AI which has taken the world by storm and is starting to get companies like Google to question their relevance. There are vast amounts of great creative technology and digital ideas that are being conceived, designed, developed and delivered into the consumer space. Technology now is a part of everything we do, see and remember. It's exciting, exploratory and for some businesses very frightening. Sanj’s history of future thinking proves that the right application of technology can change the world and can communicate with people in an unforgettable way. His current clients include: Christian Louboutin, BMW, Gucci and Alphabet.