John Magill brings c.20 years’ expertise in creating exceptional retail environments, driving product‑merchandising innovation, and elevating digital experiences. His career includes influential roles at EE and Sky, where he helped shape next‑generation store formats, reimagined customer journeys, and advanced omni‑channel transformation. Recognised for uniting deep customer insight with forward‑thinking design, John develops standout retail concepts and brand‑evolution strategies that set businesses apart. He is dedicated to crafting transformative customer experiences that unlock new growth opportunities and position brands as true market leaders. Through IconiQ Retail Consulting he advises both retail brands and retail technology vendors, giving him a view of in-store digital from the client side and the supplier side.