Greg is a business owner, specialist consultant, standards evangelist, writer and teacher. He’s Managing Consultant at Greg Jeffreys Consulting Ltd (GJC) and co-owner of Visual Displays Ltd (VDL). Greg was Chairman of AVIXA (InfoComm) in 2012, serving on the board for seven years. He led AVIXA’s standards group until 2023 and led or co-wrote standards including DISCAS and ISCR.